Buy our album...please!

Incentive: Bonus vinyl LP record

Example: Pavement, “Brighten the Corners: Nicene Creedence Edition” (bonus vinyl LP of live show from Insound.com and Matador Records)

Customer benefit: Among the best

With this superb reissue release, Matador Records is practically giving the music industry a master class in how to pull from the vaults without robbing the record buying public. The double-disc treatment for this classic from the last days of college rock is excellent on its own: a remaster of the original CD, all period B-sides and compilation tracks, a bunch of unreleased and live stuff and a 62-page booklet. But that’s not all! With preorder, you get an instant full album stream, two digital bonus tracks, a poster and a bonus live album on vinyl! As far as incentives of the musical variety go, Pavement wins.