Buy our album...please!

Incentive: Bonus live album

Example: Phish, “At the Roxy” (bonus CD of live show from Phish official site)

Customer benefit: Rather old school in style, but still decent

Jammy hippies just want everyone to be happy, and Phish knows not to put the harsh on its crowd by ripping everyone off with yet another official bootleg of yet another legendary show that every fan’s already traded and heard a million times. With an “At the Roxy” preorder, the Vermonters give the dreadlocked dogs a bone by tossing in a remastered, little-known show bootleg as a physical bonus CD. It’s not the most environmentally friendly option (silly hippies!) but at least fans get more tunes for their trouble.