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Incentive: Bonus digital tracks/digital EP

'Seriously, our new record is really good and you should totally not steal it off the Internet'

Incentive: Digital download code with purchase

Incentive: Trinkets + poster + digital download

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Incentive: Bonus digital tracks/digital EP

Credit:Color photo:Kevin Mazur/WireImage.com

Example: Beyonce, “I Am...Sasha Fierce” (four bonus MP3 tracks, exclusively when your preorder the CD from Walmart.com)

Customer benefit: Not much

Getting a couple of extra digital “bonus” tracks with your preorder sounds nice, but there’s just one problem: all of these tracks will be floating around the Internet the day the album comes out. Hey Beyoncé: your new video is hot, but this bonus leaves us cold.