Buy our album...please!

Incentive: Digital download code with purchase

Example: Deerhoof, “Offend Maggie” (download code comes with purchase of album on vinyl from Kill Rock Stars)

Customer benefit: New-school technology meets old-school format

Are you torn between the space-age convenience of MP3s and the retro stylishness of good old-fashioned vinyl LPs? Then the folks at Kill Rock Stars, home to cutting-edge indie-rock outfits like Deerhoof, have just the package for you. Increasingly, indie labels are getting savvy about catering to serious music collectors who keep both a turntable and an iPod close at hand—we can only hope the majors catch on soon, too.