Buy our album...please!

Incentive: Poster

Example: Tom Jones, “24 Hours” (poster from TomJones.com)

Customer benefit: Decent

Sometimes you have wall space where you need some art, but don’t want to pay for it. That’s where the bonus poster can come in handy. Usually a little more limited edition than, say, a poster you can buy in any record store, the bonus poster says you’re a real fan with real money sense. And if having Tom Jones’ lascivious mug on your wall isn’t really your cup of tea, well, can always sell it to an even realer fan on eBay.