Buy our album...please!

Incentive: Trinkets + poster + digital download

Example: School of Seven Bells, “Alpinisms” (set of three SVIIB pins, poster, instant download from the Ghostly Store)

Customer benefit: Another collectors and eBay special

Now we’re talking! Shoegaze buzz band School of Seven Bells and their label, Ghostly International, have the right idea: not only do you get a set of three pins with an order of the group’s new CD, the bonus also includes a poster and instant digital download of the album. So, enjoy the baubles if they’re up your alley, or stick them on eBay and make some money back.