'Mad' style

Don Draper

The pitch: Sterling Cooper golden boy with a secret past. And present. And future.
Target audience: Pretty much anyone with a pulse.
Subliminal message: Is there anything about Don Draper that isn’t subliminal? Season one uncovered some of the farm boy mysteries masked by his grey suits and well-tipped fedoras, and we can only hope season two will explore another great unknown: how he maintains that geometrically perfect part in his hair under any level of duress.
Bottom line: Everyone loves a sharp-dressed man.