'Mad' style

Peggy Olson

The pitch: Advertising’s most earnest neophyte.
Target audience: Anyone who likes her copy. And Pete Campbell, sometimes.
Subliminal message: Never a fashion plate, despite Joan’s entreaties, Peggy’s look became downright dowdy as Season One progressed, consisting of long skirts and matching bolero jackets, which not only earned her a promotion by making the men take her more seriously but also hid her love-child—even from her.
Bottom line: Don’t judge a girl by her cover. Or her weight gain.